Reprint from cifnews
Translated by Sultan Mehmood
With the Google Carousel ad format, you can display up to 10 images or 10 videos in a single ad, with a unique link for each image or each video. Users viewing the ad can swipe left or right (phone or tablet) or click the arrow (desktop) to scroll through the carousel image.
All merchants can use Facebook carousel ads to achieve a variety of advertising goals.
How to use Facebook carousel ads
You can use carousel ads:
Show a variety of goods. Show different products on each carousel card and add links to direct users to different landing pages. It gives customers more choices and attracts them to purchase items.
Promote the multifaceted features of individual products. Use carousel images to showcase product details from different angles to give customers a deeper understanding.
Tell the brand story. Tell a great story with a series of images or videos.
Explain the process. Tell users in detail how the business works.
Create more display space. Display a large banner image across the border to create an immersive advertising experience.
Highlight the advantages. If you are not selling physical goods, you can use pictures or videos to show the benefits or results to your customers.
Use the all the features available on Facebook Carousel to tell the brand story. While images or videos are the signature content that draws the attention of the user. Importance of a simple, clear title, description, and action call can't be stressed enough, because these parts can create contexts, tell details, and engage audiences.
Use closely related and compelling images or videos. Use a picture or video with the same or similar effects (for example, using the same color scheme), the image contains no more than 20% of the text, and the size is 600 x 600 pixels (or 1:1 aspect ratio). Use the Grid tool to make sure the image is approved by Facebook.
Choose an audience. Use product images to reach people who viewed the product page on your site. Cover potential customers with images that reflect the usage scenarios of the product.
In most cases, the best-performing carousel card will be shown first. One of the advantages of carousel ads is that you can test multiple ad creatives at the same time and sort them according to their effectiveness. You can then replace or delete the less effective ads.
But if you want to use a carousel format to tell a continuous brand story or show a long picture, make sure to turn off auto-optimization before creating an ad.
Determine the best way to correlate carousel cards and landing pages. For large merchants with large inventories, users who click on the carousel card that shows a particular item can be directed to the purchase page so they can purchase the item they are viewing here.
For smaller companies with less inventory, users who click on the carousel card can be directed to the product category page (for example, if the carousel card shows a lady top, the user can be directed to the corresponding category page) , show all the ladies tops you sell).
Look for creative inspiration. See creative ways for other advertisers to use carousels to find creative inspiration for their marketing campaigns.
Test the effectiveness of carousel ads
To fully understand how Facebook Carousel can help improve campaign performance, you can test it:
- Create two ad groups in the same campaign. Create three to five ads in one of the ad groups, and each ad uses a different image or video of the same format. Create a carousel in another ad group, using the same images/videos as the first three to five ads.
- Make sure the settings for the two ad groups are as similar as possible. The same budget, auction, target audience, and landing page should be set for both ad groups.
- Run a campaign.
- Create a performance analysis report and compare metrics that are relevant to you for both ad groups.