In the BH advertisement, the skin type products have similar routines to the popular diet ads we discussed last time. Today we’ll continue to use samples found on Idvert to dicover the common creative design techniques for the skin ads.
Gossip of the stars
Skin product`s audience is generally middle-aged and elder women, most of them have aging wrinkles, so the skin products also like to use star gossip as creative and copy to attract the attention of similar audiences as the diet ads. So far we have discovered three types of gossip: celebrity couples, popular movies, and elder actresses.
The gossips of the celebrity couples in the entertainment industry have stood numerous tests. Especially for middle-aged women, they are more likely to pay attention to the family gossips of those mid-aged stars as well, such as Miranda Lambert, Michelle Yeoh, Angelina Jolie and so on. With a simple contradiction description, you can evoke the gossip of the housewives and direct them further to the money page.
2.The News of Hot TV Dramas
Since the audience of skin products are middle-aged female, so what are the preferences of this age group? You got it, it’s watching TV drama! It’s also possible to attract the attention of the audience by using the form of news. For example, the leading actress of "Big Bang" is about to be replaced, and the Game of Thrones appeared chaotic.
3.Senior female star
Obese female stars are the first option for the diet ads, then elder female stars such as Jennifer Aniston, Lisa Wilkinson are the first option of the skin ads, star effect + personal resonance, such creative will most likely be a hit.
Whether it is for weight loss or skin care products, the audience are expecting good results the products can bring to them. So showing them results-oriented creatives to meet their fantasies can attract more clicks. For example, to put the creative of a girl with perfect skin and explore the reasons for her secret on how to get good skin like her.
There is a relatively hot creative in this type, that is, an elderly woman with silver hair but smooth skin. This can be very rare to see. It is not surprising that it can become a hot creative for skin products.
For functional products, especially for the human body, the blessing of scientific principles is the reassurance of the audience. The skin ads can add the scientific principle of the product, better use videos!
Product picture with usage evaluation is common to see, it’s worthy having a name.
Most middle-aged women are housewives. They are very sensitive to the words such as discounts and gifts. They may receive attention as free creatives and free gifts.
Put a shopping area map of Shark Tank (a series of inventions reality show on ABC TV, there are many creative products) directly in the copywriting of a favorite product for women over the age of 35, which can attract clicks to buy.
Follow the Big Names
If the product itself is not well-known, it’s better to follow the big names to get the attention. For example, Sephora, which is known as the global cosmetics retail authority, said that its products are sold in Sephora, and the audience will feel reliable to it.
Of course, these are just some of the creative routines we have found. If you want to see more creatives, you can explore it yourself!
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