6 Ways to Increase the Clicks of Your Links Post

2019-11-13 15:06:00

Facebook is one of the main marketing platforms for seller's. However, many sellers find that their links posts have very few clicks. How can these posts perform well?


Here are a few ways to optimize your links posts and increase your clicks:


1. Use Facebook Ad Manager to upload image links in your links posts


Uploading images in Facebook ads can quickly attract users' attention. What if you want to use image links in your posts but don't want to spend money on advertising? Then I have to introduce the "black technology" that can share pictures without spending money.


•First, open the Facebook Ad Manager, start creating ads, and upload images.


•After creation, turn off the button in the Campaign option. (as shown)


•Click on the main menu on the left side of the Ad Manager and select Page Posts in the Create & Manage column.


•Then find the ad post you just created and click the checkbox on the left.

•Click Actions, and select Publish or Schedule to release.



2. Optimize the copy of the post


Facebook posts can show three lines of text, and the excess part will show the See More, which users can click to view the full content.


So the first three lines of your post must be able to entice the user to click. There are two ways to increase the attraction of your copy:


Using Emojis

Emojis allows your audience to quickly understand the post, while colorful expressions can highlight your content. Sometimes the expressions displayed on Facebook may not be the same as those displayed on the keyboard. You can use Emojipedia to search for the display way of the expression on Facebook.



Using Feeling/Activity on the Facebook post editing window to show the feeling and status. There are 13 kinds you can choose. After selecting it, it will appear at the top of the post and will not take up space of post.



3. Display the URL in the article


Links posts can show clickable areas, but some users still have no idea where to enter. So you can stay the link. Although the layout is not good, it can bring extra clicks.



4. Guarantee the quality of pictures


The preview image of the link should be able to scroll when the mouse passes. The pixels of the image should be 1200 x 600. Most links have more than one image, and you can't be sure which one Facebook will display. You can use the Facebook Sharing Debugger to set the image to display.


If you are using WordPress, you can to select the image to display by the Yoast plugin.


5. Let the user save the links post


What if the user sees your post but doesn't have time to click on the link or can't click it? So letting users save posts is a workaround that they can view and click later.


6. Learn audience behavior and find the best post time


There are a lot of articles about the best time to post a Facebook post. But in fact, everyone's best time is very different. You can find your own best publishing time by following these steps:


•First analyze your Facebook links post to see if your hot posts are published regularly.

•Draw user images to know when are they reading your posts because reading time varies from audience to audience. For example, if your client is a full-time parent, then the best time to release is after the child goes to school in the morning. Users commuting by public transportation have time to read posts on commute. Manual workers usually only have time to check it out after going home at night.


When you understand the type of customers and its browsing time, you can optimize your release time accordingly.


Finally, use Google Analytics to create a Facebook pageview report. First click on Customization and then select Custom Reports on the left. Click the New Custom Report button:


In the General Information, add a name to the report. Then add Sessions as a metric and select Day of Week and Hour as a reference indicator in the Dimension Drilldowns section. 


Select Social Network in the filter, then Facebook, and finally save the report.


Open the report, click on Secondary Dimension, select Hour, and you will see when Facebook users are accessing your links.


Download this report and save it as XLS so that you can sort it by time in Excel, quickly and easily understand the best release time, and finally adjust accordingly.