Nutra Tips from MGID

2019-08-23 06:18:00

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A large percentage of people try their best to be fit and healthy, which is why the nutra vertical is so lucrative. This vertical  encompasses a large area of products such as  skincare, brain pills, vitamins, weight-loss products, testosterone and performance boosters — just a short list of products being offered and sold. It definitely is not the easiest vertical; however, if you know its secrets, you can achieve amazing numbers.


For instance, weight-loss products are sold better before summer or winter seaside vacation. Finally, based on our experience, we recommend promoting health & beauty products in Asia and Europe (make sure you’ve agreed decent payouts with your affiliate manager to make it work).


We also suggest you to turn your attention to Tier 2 and Tier 3 countries’ offers: the competition is less fierce and that would mean that you get impactful traffic volumes at cheaper costs. So it will be much easier to get to the top of the auction and stay there, especially for newbies. Some examples of well-performing offers by GEO are: 

products for joints and rejuvenation (Albania), weight-loss products (Czech Republic, Slovakia, Romania, Taiwan), hearing aids (Czech Republic, Germany, France, Poland, Romania). 


TIP. Of course, you can spy for effective creatives using Idvert or other intelligence tools. From these services, you will learn that images showing flabby stomachs and belly fat still perform fairly well for weight-loss. But we strongly advise you to work on your creatives and landing pages. Sending traffic directly to the offer page doesn’t work well. Create pre-landers. Nothing out of the ordinary here – the stories told by regular people accompanied by comments from those who would like to lose weight, regain hearing etc. Also, make sure your advertorial is written in good language. Triple-check the copywriting! By all means avoid google translation. You might have seen this landing page, but that’s how offer page layout should look like.


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TIP. Invest in your campaign wisely. For instance, set up higher than average CPC to get the views you want first. Make sure your creatives are various and compliant with MGID’s Creative Guidelines. After submitting your creatives, your campaign will be given a rate, according to which your teasers will be placed on particular publishers. To be able to widen your audience you need to create this and that teasers. Be scrupulous while choosing the right picture: the higher your CTR is the higher your position at the auction is. Here are some of the teasers that we liked and showed good results:



Nutra offers typification (a.k.a how soon you’ll get paid)


DS (Direct sales). Advertiser sells a product to the final consumer at a predetermined cost right now. Nice and easy.


CoD (Cash on delivery). Consumer leaves his contact details, then the call center contacts him by phone to confirm the order. After the confirmation, the consumer receives the command and pays for it. There and then your conversions might appear with delayed effect. 


Trials. Consumer fills out the form on the advertiser's landing page, where he indicates the address for delivery and the credit card number. After approval, the consumer gets the product sampler for free. After some time, if the client has not canceled his subscription, the product will be automatically sent to him and at the same time and the full payment will be charged from his credit card. This one is quite tricky - make sure the affiliate network you’re working with is able to send you the sale postback for at least the run a consumer would need to have a go to the sample.


ADVANTAGES OF NUTRACEUTICALS 


  • fast payments for confirmed leads

  • worldwide demand


MGID only works with licensed pharmacies and products on herbal ingredients. To skip product advertising, moderator carefully studies its composition.


Finally, if you want to get a deeper understanding of Nutra offers, invest at least 500$ on MGID platform and your personal account manager will help you to choose offers, best performing GEOs and give pieces of advice regarding campaign optimization.


Moreover, here is limited special offer - they offer a 25% credit match on top of your first deposit, so follow this link to register!


https://www.mgid.com/partnerships/idvert


And also only within the MGID platform, you can run push ad campaigns at the CPC rate starting from $0.003! 


This offer is valid till December 23, 2019. So, you’ll have enough time to test your campaigns, optimize them with the help of our account managers and enjoy your perfect quality traffic & high CR combo!


We hope you will find this information useful. Please, if you have any questions, leave them below in the comments.


Stay tuned! 


MGID Team