【Idvert Academy】Different types of creatives

2019-08-14 05:55:00

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Hello, dear audience. I already mentioned the types of affiliate ads in the previous lesson. But I didnt consider them one by one in detail. So today we are going to compare each of them.


Image

Image is the most common type of advertising. Doesn't matter whether it is a social media, a native platform or an adult platform, it has its foothold. Specially such as platforms as Instagram and Pinterest are basically picture-oriented.


Advantages: simple information, low CPM, low production cost.

Disadvantages: single expression, weak interaction.

Applicable ads: tools APP / special connotation campaign


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Video

Nowadays, mobile video is becoming more and more mainstream. The frequency and speed of people's activities are staggering. Organizational researchers including Facebook have found that:


● Users scroll through mobile news messages 41% faster than the desktop version of dynamic messages.

● Almost half of the American adults check their phone at least 30 times a day.

● Users only need to browse 0.25 seconds or even less to leave an impression on mobile content.


It can be seen that "advertising video" is an irreversible trend, and the era of streaming video information from mobile devices has begun. Let's take a look at how to create a more attractive mobile video for Facebook.


Advantages: rich content, strong interaction with users.

Disadvantages: loading slow, dragging, high production cost.

Applicable ads: games/e-commerce.

From the current conversion, we can say that video is the best way to advertise games and e-commerce.


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Slideshow

Facebook slideshow ads are a great way to showcase products and tell brand stories, with eye-catching and attractive features. Slideshows can be created in minutes, with no additional production costs, but are much more attractive than still image ads.


With the slideshow format, you can display up to 10 images or 10 videos in a single ad, with a unique link for each of them. While users are viewing the ad they can swipe left or right (phone or tablet) or click the arrow (computer) to scroll through the carousel image.


Advantages: multi-angle, CPM is relatively low.

Disadvantages: It’s a supplement to a single picture.

Applicable ads: e-commerce.

The effect is far from the video, so you need to introduce the product from multiple angles.


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That's all for today. Thank you so much for your listening, if you have any questions, please leave your comments below! Tomorrow, I’m going to teach you the requirement and taboos of each offer type of different platforms. Hopefully, I will lead you in the right direction. STAY TUNED!