Landing page battle of independent site: 6 major conversion strategies to help you efficiently acquire potential customers

2019-07-18 07:39:00


Reprinted from cifnews

Translated by Sultan Mehmood

Many independent sellers often get confused after launching promotions of new products. Although, the exposure and click volume are very high, but the conversion rate remains very low. The reason for this may be that the landing page has shortcomings.

The landing page is where the user interacts with the page for the first time It largely determines the seller’s first impression of the site as well as the conversion of the final traffic. How can I quickly create a landing page for high conversion rates? We have collected some of the industry's experience to share it with everyone.

Why should we pay attention to landing page optimization? What is the ultimate goal of the landing page?

Some sellers may mistakenly think that it is a website landing page, but in fact the landing page is a customized page for the target visitors. The seller can customize the experience according to the user's needs providing accurate information for visitors. The basic purpose of the landing page is to attract users directly to the content of the target page, serving the needs  the user has in mind, and encouraging users to click impulses to improve user conversion rate.

The landing page will successfully land more consumers if useful information can be quickly obtained with content that can determine the decisions to buy.  For the seller, an attractive landing page can effectively improve the website with qualities stickiness, guiding users to click on other content pages.

What kind of landing page can inspire user interest? Or what elements should a good landing page have?

To maximize the number of conversions, you can start with the title, main image/video, historical data (volume, collection, comments), conversion buttons, and detailed descriptions.

Title: Must be simple and easy to remember. The keywords should be embedded in the title and reflect the marketing strategy.

Main picture video (picture): Be sure to use clear, real, vivid images highlighting the unique selling points.

Pay attention to the historical data of the website: including volume, collection, comments, etc. In particular, the review data should be focused on. According to statistics, 55% of online shoppers will look at product reviews before buying things. Win some users’ trust and get some quality reviews. Let them take the initiative to buy products. Therefore, one of the best practices for landing pages is to display user recommendations or comments on your landing page.

Pay attention to the conversion button: It is the most important element on the landing page, directly related to the final conversion rate. The seller can make use of bright colors, personalized copy, and multiple placement options.

Detailed description: Be as detailed as possible, so that users feel you are serious and sincere. At the same time, the product introduction should conform to the user's psychology. From the user's point of view, the key points are: "What can the user get?" They want to get something which will fulfil their needs.

What issues should the seller pay attention to in the design of the landing page?

The landing page of the website carries a lot of content. When the user opens the landing page, they need to perceive the brand tonality. The behavior prompts the users to perform certain operations, if the user is deeply impressed by the visuals. Therefore, in design, to ensure that the page is clear and simple to classify the content of the page, you can use some tips such as blanking and contrasting, so that the user can receive the information transmitted by the landing page in a hierarchical manner.

Specifically, the landing page design should try to maintain a uniform design style and main color, unified Logo and Slogan, highlight the key content, create fun and urgency, and follow a clear CTA guidance. In short, the design of the promotion landing page must be logically clear and  have a gradual and progressive effect from top to bottom, prompting customers to complete the transaction ultimately.

The landing page design involves many elements such as title, image and detailed description, etc. How can I quickly present a detailed page with high conversion rate?

To quickly present a detailed page with high conversion rate, you can start with six aspects: highlighting the preferential information, creating a sense of urgency, Informing the user of cheaper prices, grasping the user's herd mentality and safety psychology, and embodying authority.

Highlighting coupons: After using the title to attract consumers, this information can be used as a supplement to the title, allowing consumers to learn more about the offer and entice them to take the next step.

Creating a sense of urgency: It’s said that a thing is valued if it’s rare, and this applies equally to landing pages. If the seller can show on the web page that something will be provided for a limited time, it will create a kind of a sense of urgency. It will allow users to take action that will help achieve the conversion goals.

Make consumers informed of cheap prices: According to the psychology of consumers, some information can be used to enhance the user's purchase intention. For example, use "free trial" to get users to fill out forms to get sales leads.

Designed with herd mentality: People are group animals, and they all have the basic survival consciousness of living in peace. When carrying out some unknown events, in order to reduce their risk level, they will tend to choose most people. In the construction of marketing websites, many designers will use the herd mentality to design, in order to improve the conversion rate.

Give customers a sense of security: Try to eliminate customers' concerns in quality, logistics, after-sales and other aspects, and give customers a sense of security.

Embody the authority: through the authority certification, authoritative license, authoritative recommendation, enhance the authority of the product, give visitors a reassurance, and let customers more recognize the product.