According to the NPD Group's tracking data for 12 countries around the world, sales in the global toy industry increased by 1% in 2017. Toy sales in the the world's largest toy market United States also increased by 1% in 2017, reaching 20.7 billion US dollars. Affected by inflation, toy sales in Mexico and Russia grew the fastest, growing by 12% and 11% respectively. Sales of toys in the UK, France and Australia have declined, while sales in Germany and Italy have remained flat.

The NPD Group conducted research on the toy industry in 12 countries including Australia, Belgium, Canada, France, Germany, Italy, Mexico, the Netherlands, Russia, Spain, the United Kingdom and the United States while investigating global toy industry data.

The following is the NPD Group's statistics on the sales growth of the toy industry in 12 countries in 2017:

Who said that only children can buy toys? (Toy market selection)-Idvert Blog

 

With the closure of Toys R Us, people have lost the “ideal” of buying toys over the past few decades, and all relevant retailers are stepping up their efforts to seize market openings.

From fidget spinner to the fidget monkey, toys has always been a category that is easy to produce explosives, then what other toys are good to sell? Maybe we can find clues from the advertisements.

We searched for "toy" on Idvert and found out a variety of toys. We picked a few that looked good to share them with you.

For example, this Thai magnetic assembly toy has good interactive data, showing its popularity.

Who said that only children can buy toys? (Toy market selection)-Idvert Blog

 

Simple steel balls and small steel bars can be built with the magnetic connection to create the model you want, with great flexibility and playability.

Who said that only children can buy toys? (Toy market selection)-Idvert Blog

Moreover, the age-range of this toy is pretty wide. It is not only for adults, but also for children to play. It stimulates children's creativity, and of course, parents can also play with children.

Who said that only children can buy toys? (Toy market selection)-Idvert Blog

From the material point of view, the advertiser mainly chooses two forms, one is the toy play display, and the other is the toy scene display, the toy's characteristics are clear at a glance.

Besides looking for just toys, we can also follow the toy companies to find broader categories. For example, the advertiser who claims to be the first toy retailer in Australia can look at their best-selling toys, to classify them for boys or girls. Different ads use different ideas in accordance with heintended target consumers. For example, Boys love racing Superman and girls love Barbie.

Boy toy

Who said that only children can buy toys? (Toy market selection)-Idvert Blog

 

Girl toy

Who said that only children can buy toys? (Toy market selection)-Idvert Blog

It is also a good way to find big-name IP and hotspots to find products. For example, "Hotel Transylvania 3" will be released soon. Around this time, you can sell their peripheral toys and earn the money based on its fanfare.

Who said that only children can buy toys? (Toy market selection)-Idvert Blog

 

In addition to looking for regular explosions, we may be able to find another way, such as this Korean toy company, they are not only unique in toys, but also in advertising style. This is a toy designed for adults. It can be said that it is a mudslide in the toy industry.

For example, the toy showed on following ad mimics human skin and pimples, and it give you the feeling of sourness of the pimple.

Who said that only children can buy toys? (Toy market selection)-Idvert Blog

 

Another example is this treasure hunt adventure box, you can use the map instructions to dig the treasure.

Who said that only children can buy toys? (Toy market selection)-Idvert Blog

 

Recently, Amazon and Wal-Mart have also released the most popular toy categories.

Amazon: This year's toy list is full of familiar brands such as Lego, collectible dolls such as LOL Surprise and educational STEM (science, technology, engineering, math) toys.

Wal-Mart: Based on the opinions of hundreds of children, many of whom have accumulated a lot of fans on social media, Wal-Mart has compiled a list of the most popular toys in the fall, including hover boarding, Barbie's Dream House, toy dogs, Paw Patrol Fire Truck, fingertip gyro, and other toys.

Want to know more about toys and materials, join to Idvert to see for yourself~