Today we are going to talk about the Facebook theme tag. Although Facebook introduced the hashtag (#hashtag) in 2015, it was relatively calm in terms of how the theme tags worked and how marketers should use them and did not make too many instructions and guidelines.

If you ask if the hashtag has a place on Facebook, is it effective for advertising and online marketing? The answer will be yes.

Compared to social media platforms such as Twitter and Instagram that use a lot of hashtags, the tags on Facebook are unique and the brand needs to be very careful when using it. Perhaps many marketers are not familiar with Facebook hashtags and do not know how to use them. This article will break them down one by one and answer your questions.

1.Should I try the hashtag on Facebook?

Since 2016, Facebook has not updated its own tag guide, which allows marketers to tirelessly explore the best way to use Facebook hashtags in practice. In fact, there is no answer as to whether the tag has a significant increase or decrease in participation. In any case, existence is reasonable, and there are always no mistakes in trying.

Given that Facebook's ideal character limit is relatively small (between 40 and 80 characters), concise text descriptions are valuable for posts. Therefore, Facebook posts don't have as much space on Instagram or Twitter as they are labeled with different themes. This way of using text in Facebook posts is obviously not feasible.

You may also notice that not all brands will use hashtags on Facebook. Although some brands completely ignore them, still many other big brands will add theme tags according to their needs and wishes.

Brands don't usually publish theme tags as they are relevant to social media marketing strategy, and each part has a special meaning. There are also obvious reasons why the hashtags on Facebook make sense.

Listen to community voices and follow the trends

Social listening is a big trend for social media marketing. Through social platforms, brands can learn how their fans follow and what topics they are interested in.  If a posted tag or campaign performs well, this is a sign that marketers can use this topic to increase brand exposure. Tracking theme tags on Twitter or Instagram seems more straightforward, but focusing on trends on Facebook is also a smart move for social media marketing.

Facebook Hashtags, making your posts easier to search

From a search perspective, the Facebook hashtag is a good choice for marketers to better focus on and analyze the status of branded posts. Given that Facebook processes billions of searches per day, the classification of search content is usually straightforward.

At this stage, the hashtag can help to search for branded posts more easily, as well as highlight key points or specific campaigns and posts for fans of the brand.

For example, Ipsy's #CrashTestBeauties campaign is a good example of using Facebook hashtags. The brand is tagged for each beauty test video for a specific product.

If users are completely unfamiliar with the campaign, clicking on the hashtag will take them to the previous videos in the same series to learn more.

Significantly increase the engagement and interactivity of posts through using Facebook theme tags as follows-Idvert Blog

Use Facebook Hashtags to improve post interaction

While comparing Facebook to Instagram may be like comparing apples to oranges, but in the latter, posts uses theme tag are 12.6% more interactive than posts that don't use tags.

In addition to the relevant links in the post or the use of call-to-action in the copy, the hashtag allows the fans to interact with the post. Also, when you click on these tags, you'll find out what people really want to see after seeing your ad post.

2.How does the Hashtags on Facebook work?

Good question!

Compared to Twitter, the use of Facebook hashtags is a very similar algorithm for different URL tracking through hashtags. But Facebook uses the hashtag to group or categorize conversations between people.

Just use the "#" symbol to search for the hashtag in the Facebook search bar. However, this is not so convenient for quick searches, you can't know which tags are the hottest now. The example below searches for "#worldcup", which provides some recent related posts, including some of the most popular posts.

Significantly increase the engagement and interactivity of posts through using Facebook theme tags as follows-Idvert Blog

At the same time, you can also type directly at the URL.

Facebook.com/Hashtag/worldcup, this search method can lead to more accurate page results, which can show content from friends and other recently mentioned and widely shared content.

Significantly increase the engagement and interactivity of posts through using Facebook theme tags as follows-Idvert Blog

Twitter may show you every new Tweet tag, and Facebook can provide more different information. This places a greater emphasis on the importance of properly using the hashtag on Facebook, as it is not as simple as a Twitter note.

3.Facebook Hashtags cases

If you want to try out the hashtags on Facebook, it's helpful to know some of the best practices on the platform. You may be wondering how many them tags are best to use in a post? What are the popular hashtags on Facebook?

Below is an example of the details and methods of using the Facebook hashtag.

Brand hashtags & popular hashtags, increasing exposure and brand awareness

Much like Twitter or Instagram, marketers use the brand tag (#lootcrate) and the popular social community (#MotivationMonday) tag to post their posts.

Significantly increase the engagement and interactivity of posts through using Facebook theme tags as follows-Idvert Blog

The use of a single tag in the text (such as the example mentioned above) is recommended because it won’t distract the content of the copy and also ensure that the post is discovered through a search.

So what about the brand tags?

Remember, if you're trying to create a hashtag or add a hashtag associated with your brand or content, it's important that your brand tag is consistent.

The Orlando City Football Club promotes its brand tag #VamosOrlando, and almost each of their post will use this tag from the end, which is simple, clean and easy to remember.

Significantly increase the engagement and interactivity of posts through using Facebook theme tags as follows-Idvert Blog

Enrich your brand image with creative humorous tags

Brands use a limited range of hashtags on Facebook, so it's not uncommon to see brands using some meaningless or humorous hashtags on Facebook.

For example, brands like Redbubble will occasionally add meaningless and humorous tags to their posts.

Significantly increase the engagement and interactivity of posts through using Facebook theme tags as follows-Idvert Blog

If you think of a hot and humorous tag and it fits your brand image, try it.

"Less is more" to ensure post readability

If you look at most of the examples above, you will find that most successful posts use only one #hashtag.

This is no accidental!

Based on research of how to use theme tags, the data shows when a post uses only one theme tag, the post gets the most engagement compared to multiple notes.

Significantly increase the engagement and interactivity of posts through using Facebook theme tags as follows-Idvert Blog

This is a far cry from Instagram, where posts are always full of dozens of titles to increase exposure.

If you have any questions about this, think about "less is more." At the same time, this tag must be concise and arranged in the right place, instead of using a series of irrelevant tags. As to where to place the best? Usually big brands will merge the tags among the post content, rather than hanging the tag at the end of the text.

Reasonable use of Hashtag, different platforms are treated differently

When publishing the same content on different platforms, you also need to change the way the theme tags are used according to the platform requirements. So marketers need to be very careful when scheduling the content.

From the example below, you can see how Adobe publishes and uses theme tags on different social platforms for the same content. This is the latest post on their Instagram page:

Significantly increase the engagement and interactivity of posts through using Facebook theme tags as follows-Idvert Blog

In the comments section, Adobe added a number of other tags, such as #diversity and #graphic dozen. Hey, this is very common and cool on Instagram.

However, on Facebook, the same post uses only two tags, and notices that the two tag positions are merged in the text and in the obvious position at the beginning of the text:

Significantly increase the engagement and interactivity of posts through using Facebook theme tags as follows-Idvert Blog

Social platform marketing is not a simple copy and paste, remember to stick to the best solution for the platform.

Analyze Hashtag data for easy planning of theme tags

In order for your posts and tags to work, consider the overall tag of each social platform when it comes to social strategies.

Hashtags should be cross-platformed so that you can better track the overall social media engagement of each word or phrase you use. I believe that the ultimate goal of most brand promotion should be to make it easier to search on Facebook, and tags can help brands achieve their goals.

In addition, you can use tools such as Hashtagify.me, which can find related or trend tags based on the search. Whether you plan to use them on Facebook, Twitter, Instagram or both, it's easier to plan your theme tags.

The theme tag is not used extensively on Facebook. But the competition that draws the attention of the audience is so fierce. Any data or opportunity that will increase the fan interaction will be a plus item, isn't it?