In the Internet data marketing, game advertising is a major category. On the PC side, most of the ads we see are webpage based games. Apps of games are mainly for smart phones, which usually requires downloading. If the game is not well known or the game advertisement is not effective, it will be difficult to make conversion.

So, what strategies game advertisers generally use? Today we'll take shooting games as an example. Using Idvert to pick two well-known games of the same type to see what tricks they employ.

PlayerUnknown's Battlegrounds

Speaking of the most popular shooting game now, I think it must be the PlayerUnknown’s Battleground (PUGB). Realistic graphics, effects, and high degrees of freedom are the highlights of the game. After the game went on fire, Chinese game makers are vying for the bonanza, so we will look at various versions of the PUGB.

Terminator 2 Judgment Day

‘PlayerUnknown’s Battlegrounds’ or ‘Fortnite: Battle Royale’?  (shooting game material analysis)-Idvert Blog

 

Knives Out

‘PlayerUnknown’s Battlegrounds’ or ‘Fortnite: Battle Royale’?  (shooting game material analysis)-Idvert Blog

 

PUBG MOBILE

‘PlayerUnknown’s Battlegrounds’ or ‘Fortnite: Battle Royale’?  (shooting game material analysis)-Idvert Blog
‘PlayerUnknown’s Battlegrounds’ or ‘Fortnite: Battle Royale’?  (shooting game material analysis)-Idvert Blog

 

The hottest of these games is the Tencent's exciting battlefield mobile game, and we found its 193 ads on Facebook at Idvert.

‘PlayerUnknown’s Battlegrounds’ or ‘Fortnite: Battle Royale’?  (shooting game material analysis)-Idvert Blog

 

Their advertisements are nothing more than pictures and videos. In addition to the poster, you may see the exquisite HD pictures.

‘PlayerUnknown’s Battlegrounds’ or ‘Fortnite: Battle Royale’?  (shooting game material analysis)-Idvert Blog
‘PlayerUnknown’s Battlegrounds’ or ‘Fortnite: Battle Royale’?  (shooting game material analysis)-Idvert Blog

What else did you find? Yes, these pictures are familiar scenes from a player's perspective. For example, in close combat

‘PlayerUnknown’s Battlegrounds’ or ‘Fortnite: Battle Royale’?  (shooting game material analysis)-Idvert Blog

once there is an airdrop, you will want to go to snipe to pick it up.

‘PlayerUnknown’s Battlegrounds’ or ‘Fortnite: Battle Royale’?  (shooting game material analysis)-Idvert Blog

The bridge is also a favorite way to defend the enemy

‘PlayerUnknown’s Battlegrounds’ or ‘Fortnite: Battle Royale’?  (shooting game material analysis)-Idvert Blog

Or be it a surprise attack from the hidden enemy.

‘PlayerUnknown’s Battlegrounds’ or ‘Fortnite: Battle Royale’?  (shooting game material analysis)-Idvert Blog

Video ads can be roughly divided into two categories. First one contains images from the game’s operation’s scene and graphics, which allows players to directly see the interface and playing method of the game.

‘PlayerUnknown’s Battlegrounds’ or ‘Fortnite: Battle Royale’?  (shooting game material analysis)-Idvert Blog

The other is to show the pictures of game in the form of blockbuster exhibiting the excitement packed in game play.

‘PlayerUnknown’s Battlegrounds’ or ‘Fortnite: Battle Royale’?  (shooting game material analysis)-Idvert Blog

 

Fortnite: Battle Royale

‘Fortnite: Battle Royale’ is another a multiplayer combat game which has set the charts on fire. It has similar gameplay and allows PVP mode (airborne action) as PUGB. The players are more realistic and serious, while players in Fortnite are more cartoonish and comedic, as their ads show.

‘PlayerUnknown’s Battlegrounds’ or ‘Fortnite: Battle Royale’?  (shooting game material analysis)-Idvert Blog

If the ad for PUGB is more about live action, Fortnite may be the other way around. Whether it's a picture ad or a video ad, they prefer to do original design, a small segment, or a pose, which demonstrates the creativity of the game team.

‘PlayerUnknown’s Battlegrounds’ or ‘Fortnite: Battle Royale’?  (shooting game material analysis)-Idvert Blog
‘PlayerUnknown’s Battlegrounds’ or ‘Fortnite: Battle Royale’?  (shooting game material analysis)-Idvert Blog

(apparently, in a very serious battle, the enemy even jumped with the flash)

 

It has to be said that Fortnite is able to innovate and stand out in a crowd of "chicken dinner" games with its own unique gameplay and style.

Whether for Fortnite and other types of shooting game, advertising material must first consider their style positioning. If it is appropriate, then according to your own preference, give a taste of game though pictures of gameplay or even new creatives can be made to attract players.

If you want to see other types of analysis, you can leave a message to the editor. Maybe, you will see it next time!