Advertising in tourist areas is nothing new. For example, CCTV often runs commercials of domestic tourist attractions. The aisles on the train station are mostly billboards of popular tourist places. After all, tourism is a significant contributor of the economic growth. If you want to attract tourists from all over the world, Facebook's international advertising platform cannot be overlooked. On the Idvert platform, we found a lot of advertisements on Facebook about California.
The name Visit California is a travel promotion. Their creative content mainly includes pictures and videos, and they are really effective at employing it. One kind of content is recycled to create variety, such as, in the appearance of a video ad. Scenes and characters will also take photos of the same scene, and a photo ad campaign is created besides the video. This is an example of smart advertiser.
Since it is a campaign to attract tourists worldwide, the advertisements must be in multiple languages and spread across several countries. The advertiser understands this and smartly employs the same content and just changes languages according to the intended audience.
California is bordered by Mexico in the south and the Pacific Ocean in the west. It has a many picturesque natural landscapes, magnificent canyons, mountains and vast deserts. In addition to its natural landscape, it is also rich in cultural attractions. La Cienega Boulevard in Los Angeles has a many art galleries. The San Francisco Opera and Symphony Orchestra and the Los Angeles Symphony Orchestra have a high international reputation. Then, last, but in no way the least, Hollywood, the birthplace of global fashion and the center of global music and film industry. The creatives of this ad campaign revolve around these points for maximum promotion.
By introducing the masters of dancing the vibrant cultural and artistic heritage of California is highlighted. The beautiful and glamorous Los Angeles resident, Emma Stone, also appears in the advertisement to give all the more reasons to visit California.
In addition to attractions and gameplay introductions, California has also launched specific themes, such as this Kidifornia. It is a project with themes based on childrens’ interests. It makes the California’s tourism audience is wider. Promotion creatives for Kidifornia are playful and colorful, to grip the attention of children.
The content of the display ads is same as social ads, but to increase the appeal simple sentences are added to the image.
If you are interested in California, you can sign up for the newsletter on their Facebook page to receive their latest updates about tours and travel guides.
If you want to have a systematic understanding of California, you can visit their official website. You can find several option on the webpage such as travel by road, with family or luxury tours.
So, people from which countries and regions are attracted to California? Idvert data shows that the bulk of traffic comes from the United States, followed by, United Kingdom, France, Mexico and Canada.
Traffic comes primarily from natural search and direct search, followed by social advertising.
Most of the social ads are also dependent on Facebook, Pinterest and YouTube. So, these are also good travel promotion platforms.
Nowadays, many tourist attractions look to attract more foreign tourists. So, if you want to promote some location, foreign media and Google's advertising are essential. Organize the characteristics of the attractions, and use them as materials for the travel preferences of the crowd. You can also make full use of the materials at hand, and with some changes a new advertisement can be created. If you want to broaden your audience to attract more visitors, you can also set up different travel themes to tap potential audiences.