Disney has always been a dreamland for children. Even may grownups have fond memories of Disney from their childhood. This association keeps them hooked with Super IP.
From the earliest original Mickey Mouse, Donald Duck, to the second creation of fairy tales, and the creation of several new IPs, Disney has now become a very large family.
In addition to animations and movies, Disneyland and the surrounding area are also the focus of Disney's operations which offer live experience Disney culture.
Disney's strong influence and fanfare moves the other major brands to frequently use various Disney’s characters to sell their own products.
Even if Disney’s reputation has spread all over the streets, do they still need to advertise? Of course! No matter how big the brand, it still needs advertising to keep the people interested. So what kind of advertising does Disney do? We found some material on Idvert.
From the ads found through Idvert platform, we can roughly divide their social ads into the following categories.
Many Disney's animations and movies have been massive hits. Whether it's a cartoon represented by "Frozen" or a big movie represented by "Pirates of the Caribbean", Disney has consistently been wonderful for both Adults and children. This is also one of the reasons for them to advertize. As, when a movie is about to be released, it is also essential to promote it.
Disney's surroundings have always had a unique design, as a fans will always want to pick a few pieces to take home.
The AR emoticon package co-branded with Samsung seems to be against Apple.
Disneyland often has themed events to increase the playability to attract visitors.
We know that Disney has a princess series, which is a female-oriented work. As of 2017, there are a total of 14 Disney princesses, followed by Bai Xue, Xian Di, Ai Luo, Ariel, Belle, Jasmine, Baojia Kangdi, Magnolia, Tina, Lepe, Melida, Aisha, Anna and Moana. Just like this advertisement where they show a little girl, regardless of the wind and rain, she insisted on climbing the pole challenging herself until she succeeded Disney expressed that girls can be as powerful as boys and build confidence and courage for girls. In this ad, Disney uses a popular marketing tactic known as campaign marketing.
Disney's film studios also have their own account to launch. The content is naturally around their production of movies, such as "After a while" and “Superman mobilization 2”.
It must be noted that Disney is a super-large IP, and there are many other account entities, which are not introduced here.