Maternal and infant products have always been a popular category of e-commerce. They range from babies' toys, clothes, household products to mothers' products. The types of products in this group are really diverse. Millennial mothers, especially those born in the twitter-age, struggle in the workplace while taking care of their children and families when at home. These groups are less likely to choose to be stay-at-home mothers. Therefore, multi-functional and diversified mother and baby products are urgently needed for them. For example, they need products to take care of babies while having an active life.

The competition of mother and baby products is intense. So how can a product stand out from it? Besides making products current and innovative to adapt with modern lifestyles without compromising on quality, an excellent marketing strategy is needed to become outstanding. Today, we used our favorite search-engine for ads, Idvert, to look some ads for maternity and baby products. We will share what we learned about marketing and also tell you about some trends as a bonus.

 

Baby clothes

Baby clothing is one of the basic and popular products. Babies grow fast, so they need new clothes at different stages of growing in cuteness. Let’s look at baby clothing advertisers.

How to raise a delicate baby? (selections for maternal and child market)-Idvert Blog

 

This advertiser claims to focus on high-quality infant clothing. The advertising content is basically to market the new products. They do it by showing very cute babies wearing these clothes and also just clothes in some pictures.

How to raise a delicate baby? (selections for maternal and child market)-Idvert Blog
How to raise a delicate baby? (selections for maternal and child market)-Idvert Blog

 

In addition, there are some discount and service information.

How to raise a delicate baby? (selections for maternal and child market)-Idvert Blog
How to raise a delicate baby? (selections for maternal and child market)-Idvert Blog

 

From the perspective of materials, images with appropriate screen size are obviously superior to those with smaller size. For visual perception, the blank space of small size images make people feel that the format is not rigorous and the experience is poor. Therefore, it is recommended to adopt the appropriate screen size, if it is a picture advertisement.

How to raise a delicate baby? (selections for maternal and child market)-Idvert Blog
How to raise a delicate baby? (selections for maternal and child market)-Idvert Blog

 

By browsing the products, we feel that knitted jumpsuits, knitted jacket, small dresses for 1-2 years olds are the favorite choices for fashionable babies.

How to raise a delicate baby? (selections for maternal and child market)-Idvert Blog
How to raise a delicate baby? (selections for maternal and child market)-Idvert Blog

Baby product

The special group of products for babies include food, clothing and shelter, because these products are changed again and again to create new and more attractive products. The following, advertisement by Cool Baby, focuses on Baby soothing products.

Look at the cute sleeping elephant doll cum bed below. It is a great product as it can be a toy, an also a bed with a pillow, both fun and useful.

How to raise a delicate baby? (selections for maternal and child market)-Idvert Blog

They also have a sleeping doll with an elephant and a rabbit ear quilt.

How to raise a delicate baby? (selections for maternal and child market)-Idvert Blog
How to raise a delicate baby? (selections for maternal and child market)-Idvert Blog

 

It also has an elephant stroking toy and you can press the sole of the elephant’s foot to make it rotate the ear automatically while singing nursery rhymes.

How to raise a delicate baby? (selections for maternal and child market)-Idvert Blog

 

It is not difficult to find that the advertiser likes to use the image of small animals as the baby's auxiliary products, which are almost always liked by the babies.

In addition, functional products are also popular categories.

This car table, for example, can be used to draw or play, filling up your baby's travel time with fun.

How to raise a delicate baby? (selections for maternal and child market)-Idvert Blog

Cutting baby's nails has always been a headache for parents. If you don’t cut them, you may fear they could hurt the fingers. However, the product below can perfectly solve this problem. I believe that many parents will want to get such a nail clippers.

How to raise a delicate baby? (selections for maternal and child market)-Idvert Blog

 

Technological products

As we said at the beginning, nowadays, with the rapid development, innovative technological products are becoming more and more popular.

For parents who have just given birth, sleep is undoubtedly their biggest problem. When the newborn falls asleep and wakes up, they have to eat, drink and clean up. So a company has created a magical sock that can monitor your baby's heart rate and breathing, alerting in real time, and it claims to be the only way to get new parents to sleep.

How to raise a delicate baby? (selections for maternal and child market)-Idvert Blog

There's plenty of advertising material, too, not only with reviews from users, but also with a small sitcom that you can check out on Idvert if you're interested.

 

Market Tip! (Bonus)

It is well known that polygamy is practiced in the Middle East and fertility is encouraged. At the same time, given Islam's ban on abortion and other similar beliefs, the birth rate in this region is relatively higher. Also, some governments provide welfare and even incentives for births causing the market of maternal and infant products to grow rapidly. Businesses have adapted accordingly with new and innovative products and industry keeps on growing.

Indonesia has a high birth rate: 2.44 children per woman, hence a promising market for mother and baby products. Indonesian parents are influenced by western, Korean and local celebrities while choosing their child care products, and tend to choose products with fewer chemicals. In addition, local consumers are sensitive to price, so cross-border products with competitive in prices as well.