The creatives of chess games are mostly virtual scenes of animations or demos of games. However, the following posts regarding a poker game, discovered by Idvert, is the real thing, Global Poker. It is likely that many people will mistake it for a business advertisement.
Last year's advertisements were mainly based on pictures, and no video content could be seen. However, this year, more videos have been added along with the still images. Videos obviously perform better in comparison to pictures.
For example, the following two posts were created and uploaded on the same day. It can be seen that the video is generating significantly more traffic than the picture. Therefore, it can be asserted that video ads are better than image ads.
From the perspective of crowd positioning, the audience is composed of men of ages ranging between 30-60 years. This is very suitable characteristics for the poker games.
Judging from the search results, most of their advertisements are "play game" orientation, and the performance is quite good. From the content point of view, it can be roughly divided into several categories:
As I wrote in the beginning, this advertiser likes to shoot live scenes using a 30 to 40 years old male model. The potential audience can relate to this video, while getting energetic vibes regarding poker games. It makes the game more mainstream.
Scene brought in
Audience can seamlessly connect to the real chess scene to watch the aerial view of the Statue of Liberty, so that they can experience tension and suspense of the game at home.
Through the scenes, this game can be played without limit, through various devices, at any time or place. It gives the participants great satisfaction.
Whether it's a time-limited activity or an interactive event in the game, advertisers like to serve as creatives, presumably wanting to attract more people to the game through cash prizes.
From the advertisements, we can guess that this game is mainly marketed to the United States, so the goddess of freedom appears in the material.
In addition to focusing on Facebook (75%), 15% of the social advertising happens on YouTube.
Don’t make any judgments based on only social advertising, since their main traffic is still based on direct search. The keywords, related to "Poker", show that the game's popularity is still quite high.
The following post is basically related to the game class.
Game limited time event announcement
Each time, when a player is asked to share the action, a certain amount of money is offered as a reward for best clips or photos showing the hand replay.
People playing poker generally have a game psychology, so advertisers often send quiz-like topics to trigger interaction. NBA games are their main topic of interest.
Sometimes the quiz is a bonus. They always publish the winners, reflecting the authenticity and transparency of the event.
The advertiser's past activities can be seen on the event page. In addition to the basic information, you can also click to see the event page in detail to understand the characteristics of their home activities.
If you are already excited, you can click the Home button to jump to the game website for more details.
Obviously, the premise of playing games is that you need to register. You can enter the world of poker with an e-mail address and password.
- Generally, there are online games which are played by real people. In the advertisements posted above, you can consider combining the real live audience in an online platform to give the game a feel of realness while bringing a wider audience together.
- The limited-time activities in the game and the homepage fun activities can be used as leverage to attract attention.
- If you feel that the topic is monotonous, the homepage post can be customized to show activities of your predilections. For example, chess and card lovers often have a game psychology, so it is not a bad idea to have a prize-winning quiz to invigorate everyone.