When people talk about baldness, what do they say?
Young 30s of China began to lose hair
How to prevent hair loss
Advertising of hair birth
It seems that the vast majority of Chinese people, especially the men, have long been troubled by baldness. Now, even young boys and girls seem to be affected. So, it’s not surprising to find Bawang, a Chinese shampoo brand, which usually has nothing to do with young people, now has released a hair growth shampoo with a comic style packaging. Subconsciously I touched my head and relieved to find my hairs are still there, in the meantime I also had to admire Bawang’s keen market insight and execution.
Of course, baldness isn't just a Chinese patent, and many friends in other countries suffer from it, but their products and advertising styles are very different. Today we found an advertiser for hair products at Idvert.
From the above AD screenshots, it is clear that the advertising style of hair tonic in Europe and America is much more relatable and eye-catching compared to ads in China. So, how exactly do they present the product? Through analysis, we find that their hair ads have several dimensions.
Post to guide
By Posting blog ads related to hair loss to attract the attention of people with hair loss, such as the its causes, and how the brand's hair tonic can effectively protect against hair fall, etc., This group's psychology of seeking the root cause and solution is well understood.
Measurement of the real person
As an effective product, nothing is more convincing than the real evaluations. The product also finds users and shares their comparison and experience before and after the use, so that the audience can have more sense of substitution.
Popularization of native ads
The worry of trichomadesis can only be known the person affected by it. So, advertisers can just make a few videos that has expert opinion based on science, to prove for their client on how to make hair grow faster. Also, it cannot be forgotten to mention the effect of oneself product.
The most basic part of advertising is product introduction. If it is used on people, attention should be paid to the ingredients of the product, whether they are healthy or not, and the other effects of the product. It is a good idea to use data to back up conclusions.
On hair products, advertisers can also allude to health and love. It is claimed that hair are like love. It can be overwhelming or wild, but they grow and grow in the right way. Love your hair, love your health, love yourself, love the person you love.
If you're selling anti-hair products, I hope this post will help you. If you want to see more ads like this, contact Idvert to get a trial.