As the largest social media platform, Facebook has become a must-have for the online marketing. Of course, Facebook also has its own set of rules for the advertisement. So the advertisers must follow the regulations to get their ads approved. Otherwise, their products will not be allowed to advertise and even the account could be banned. Therefore, how to create safe and excellent creatives has always been a pain point for the BH advertisers.
With Idvert, we can find the approved ads on FB, and learn from the most excellent ones. So in the tutorial we will summarize the different types of ads and their strategies. Hoping to give everyone an inspiration out of it.
Today, let's take a look at some of the common routines for the diet ads.
Gossip of the stars
For Diet type ads, many people like to use high-profile female stars who have experienced obesity, such as Kelly Clayson, Rebel Wilson, or star couples, such as Kelly Underwood. Kim and Kardashian, etc., as the creative and displayed in the form of gossip news cover. The copy is generally very short and intriguing, stirring the curiosity of the audience so as to increase the clicks.
Obese female celebrity creatives are usually accompanied by work-related copywriting. For example, “People are left without words after learning that our favourite Criminal-Minds has come to an halt”Further checking the money page you will see the weight loss experience from a female star and the product she has been using.
The copywriting of the celebrity couples is mostly based on the family status, satisfying the gossip psychology of the crowds, and the money page is also looked like a native news.
In addition to attracting attentions, using the starts to promote the product is also much more reliable.
Stimulating graphs such as fat
This kind of creative directly uses obesity-related materials to stimulate the audience. Large chunks of fat are very common, and the copywriting will embed the commonly used keto as the scientific guidance of weight loss.
This kind of creative is very impactful for the dieters, especially those who have been failing to lost weight all the year round. Seeing these shocking pictures and scientific endorsements is easy to be influenced.
Fat / thin model
There is also a common creative in the Diet category, which is simply using a fat person or a slim one, or directly a contrast chart. This kind of creative is generally more resonating, making the weight-losers feel the pressure of obesity, or looking forward to their own skinny body and then click through with hope.
If the creative is a fat person, the copy will usually explain the pain as an obese person, and will state her resolution to change ; If the creative is a skinny person, the copy usually will say how she has obtained her current body through her own efforts by any means; When it comes to contrast image, the copy often says that they can wear M or even S size now, and so on.
Food is the biggest obstacle on the road to weight loss. If there is a thing that can keep you skinny even with a lot eating, would you be excited about it? Therefore, food is also one of the popular creatives in diet ads, coupled with an inductive copy, attracting tons of traffics in minutes.
Many people who want to lose weight but can’t control their diet habbit in the end may choose to buy diet pills to meet their needs.
So the creative of the drugs with explain of the fast and efficient diet pills can directly attract the dieters.
Wedding / CP scenario
Many people are affected by external evaluations and decide to lose weight. After all, it is now an era of thinness. What kind of evaluation is the most careable? For women, one is the opinion from her another half, and the other is the view of others at the wedding. The other half of the view does not need to explain too much, men are visual animals, if the other half has been obese, it is likely to affect emotional problems. Every woman wants to be the most beautiful at the wedding, especially when the wedding is approaching, she will pursue the perfect body in order to wear a beautiful wedding dress. It is not wrong to use these two types of creatives.
For discreet dieters, you can use creatives with scientific explanations to overcome their mental defense. Let the audience know the weight loss principle of the product, they could be more assured to buy.
There is another kind of creatives that seems have nothing to do with weight loss. It is usually a beautiful cloth on a skinny women. When you click in it, you find that it is a landing page for weight loss. It sells weight loss products. In fact, women always like to buy beautiful clothes. Even if they are not up to the requirements, they will want to see a few eyes. Many people try to lose weight in order to put on good-looking clothes, so put them on. The beauty of these thin people can be worn by a female audience. If it happens to be the target audience, it can just stimulate the purchase of the product.
In addition to the above creative types, we can also combine different creatives together to make the ads more impactful, to achieve 1+1>2 effect.
Food + comparison creative
Drug + weight loss effect creaitve
Food + weight loss effect creative
There are many types of weight loss creatives, and you can create other matching methods by yourself.
People's creativity is unlimited. As long as your brain is big enough to understand the audience's psychology, you can create more better creatives. Today, we just found some common examples on Idvert to summarize. There are many other creatives on the platform waiting for you to discover and get inspiration. If you want to see more interesting and excellent creatives, come to Idvert and explore by yourself.
Register link: https://uat.idvert.com/user/registerChannel?inviteId=3292