【Idvert Tutorial】How to Find Winning Creatives on Idvert?
Besides high converted Money Page, excellent CTR and high approval rate creatives are also essential to running BH ads on social medias like FB. So how can we find these excellent creatives on Idvert?
Regarding of the typical performance of excellent creatives, we can make preliminary judgments based on the following points on Idvert.
Sort according to the latest and hottest ads
What is the latest and hottest ad? The newly released ads with the most interactive data can be judged as the latest and hottest ads.
For example, if I want to see what is the most popular BH weight loss ads in the last week. I will select Diet from the BH category in the premium search first, then I will filter out the Last Seen Date for the interval of last week (meaning that it the ads that were still running during the last week), and then sort according to the Hottest. Now you can see the hottest BH diet ads that were running during the last week, and then you can find the excellent ones attracting you and learn from its copywriting and money page.
Tips: If the creative has a sharp increase in Engagement Trending during a short period, it is a signal that the creative is performing relatively good and the advertiser is increasing the budget, which is worthy to learn from.
Find ads with long duration
A specialty of BH ads is that if you see a BH ads has been running for quite a long time and the engagement trending is continuous to increase, then it indicates the creative is safe and well-behaved. There must be some angles we can study and learn from. For instance, if I want to see what weight loss advertisements are running for a long time and are continuous running, I can select Diet category and choose the Last Seen Date by yesterday and today, and then sort according to the days. When you get the results, you can judge whether the ads are worth learning based on their interaction data and engagement trending.
Tips: If you see an ad that is running for a relatively long time and the engagement data is also very high, but the Engagement Trending has not changed much. It is highly possible that the advertiser is just spending a little budget every day to maintain the ad account. It also suggests that the money page is converting well, so you can use it for reference and further check the other history ads the advertiser has released.
Find the familiar advertisement
The so-called familiar advertisement means that the same creative is served by many accounts. This is probably because the creative is performing well and is imitated by many people. It may also be that the advertiser sees a huge success in this creative and then want to copy the success in other ad accounts. So, if you see a creative is recurring in different accounts, you can pay attention to it.
Take the following BH weight loss creative for instance, it has appeared on three different accounts in the Idvert ad waterfall, and all have a good data performance.
Of course, all of the above are basic ways to find winning BH ads. I believe that everyone has their own criteria for judgment. It is also welcomed to share your insight to us.
Want to find out more about the secrets and gameplay of BH advertising? Welcome to register Idvert for trial!
Register link: https://uat.idvert.com/user/registerChannel?inviteId=3292